How to Market Your Business in a Competitive World

Making big money in your business is not about making products and delivering products or services. It’s all about the marketing of your products and services. You can fight it and go broke, or you can shift your thinking to embrace this fact enthusiastically and make a lot of money.

Think about it because it’s just like gravity, you can’t see it but it is a strong force. It is the natural law of the universe. Gravity doesn’t care one bit that you don’t like it or even if you know it exists.

This is just the same as the proven marketing principles for your business. They work whether you know about them, like them, use them, or not.

When you do make this giant mental step to recognise that this is the most valuable use of your time certain things will happen. You will realise that the marketing of your business products and services will bring you the highest rate of return. Furthermore, you’ll instantly gain an enormous competitive edge over all the business in your area.

When it comes to getting new customers, many independent businesses simply do not have the answers. They try and copy the big businesses, or worst still, their competitors’ successful advertising. They believe in the myth that if they do what the big boys do, it will help them get on keep their customers.

Big businesses use what is known as image creation advertising. This is based on the premise that by making people aware and that it exists, potential customers will somehow be excited enough to go there. Now this may work for large organisations who have massive advertising budgets. If independent businesses engage in this sort of image advertising they will go broke try to make it work.

The advertising sales person who sells you advertising space will not stay awake at night if your advertisement doesn’t produce a return on the investment. Advertising people are in the business of selling advertising space, not results. You would think that in the interests of selling advertising and making more money, the employers will actually make sure that their salespeople knew how to design an advertisement that works.

What businesses require is measurable marketing that produces results in a cost effective manner. That is, by definition direct response marketing. Direct response marketing is designed to pay its own way. It is the only type of marketing you should be doing for a small or medium sized business. It is completely opposite to what the national businesses are doing.

Not marketing to a specific group of people, is one of the most common mistakes small and medium sized businesses can make. When you identify your target market and find out what your potential customers want out of your products or services, you are one step closer to establishing a successful marketing plan that is specific to your business

A lot of businesses underestimate the value of the relationships they have their existing customers. They also underestimate the value in being able to market to them. You will always make more money from a continuing relationship then you will from a single transaction. Based on this, who better to market to the people that have just bought something from your business.

Peter L Mitchell is a business consultant who has helped many diverse businesses to increase their profits. He has a wealth of practical experience which he is willing to share freely.

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